Ukunyuka ngokukhawuleza kweziselo ezitsha zeti

Ukunyuka ngokukhawuleza kweziselo ezitsha zeti: iikomityi ezingama-300,000 zithengiswa ngosuku olunye, kwaye ubungakanani bemarike budlula i-100 yeebhiliyoni.

Ebudeni boMnyhadala weNtwasahlobo woNyaka woMvundla, iye yaba lolunye ukhetho olutsha lokuba abantu baphinde badibane nezalamane baze baodole iziselo zeti abaza kuzithatha, baze basele ikomityi yeti emva kwemini nabahlobo abalahlekileyo kudala.Iikomityi ze-300,000 zithengiswa ngosuku olulodwa, kwaye imigca emide yokuthenga iyamangalisa, ibe ngumgangatho wentlalontle kwabanye abantu abatsha ... Kwiminyaka yakutshanje, iziphuzo zeti ezintsha ziye zaba yindawo eqaqambileyo kwimarike yabathengi baseTshayina.

Emva kokuthandwa yifashoni kunye neelebhile zentlalo ukubonelela abathengi abancinci, kunye nokuveliswa kwezinto ezintsha kunye nokuguqulwa kwedijithali ukuziqhelanisa neemfuno zemarike eziguquka ngokukhawuleza.

Ngexesha leeholide zoMnyhadala weNtwasahlobo kulo nyaka, ivenkile yeti enye esitsha e-Shenzhen ifumene iindwendwe ezingaphezu kwe-10,000 ngosuku;i-Spring Festival mini-program yaqhuma, kwaye ukuthengisa kwezinye iivenkile kwanda ngamaxesha angama-5 ukuya kuma-6;edityaniswe nedrama edumileyo, iziselo zithengise phantse i-300,000 ngosuku lokuqala.izigidi zeekomityi.

Ngokutsho kuka-Sun Gonghe, umlawuli-jikelele we-New Tea Drinks Committee ye-China Chain Store kunye ne-Franchise Association, kukho iinkcazo ezimbini zeziselo zeti ezitsha ngendlela ebanzi kunye nengqiqo emxinwa.Ngengqiqo ebanzi, ibhekisa kwigama eliqhelekileyo lazo zonke iintlobo zeziselo ezilungiswayo nezithengiswa kwisiza kwiivenkile zesiselo ezikhethekileyo;Uhlobo olunye okanye ezingaphezulu zemathiriyeli ekrwada zilungiswa zibe yimixube engamanzi okanye eqinileyo kwisiza.

Iti ekumgangatho ophezulu njengeDahongpao, Fenghuang Dancong, kunye neGaoshan Yunwu;iziqhamo ezitsha ezifana nemango, ipesika, iidiliya, igwava, ilamuni eqholiweyo, netangerine;Iziselo zeti ezitsha ezinezixhobo zokwenyani zihlangabezana neemfuno zesizukulwana esincinci sabathengi ngokusukela umgangatho kunye nobuntu.

I "2022 New Tea Drinks Research Report" kutshanje ekhutshwe yiNew Tea Drinks Committee of the China Chain Store and Franchise Association ibonisa ukuba ubungakanani bemarike yeziselo zeti entsha yelizwe lam iye yanda ukusuka kwi-42.2 billion ngo-2017 ukuya kwi-100.3 yezigidigidi kwi-2021.

Ngo-2022, umlinganiselo weziselo ezitsha zeti kulindeleke ukuba ufikelele kwi-104 yeebhiliyoni zeeyuan, kwaye inani elipheleleyo leevenkile ezintsha zeziselo zeti ziya kuba malunga ne-486,000.Ngo-2023, ubungakanani bemarike kulindeleke ukuba bufikelele kwi-145 yeebhiliyoni zeeyuan.

Ngokwengxelo ethi "2022 Tea Beverage Development Report" ekhutshwe ngaphambili nguMeituan Food and Kamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning kunye nezinye izixeko ziphakathi kwezona zibalaseleyo ngokweevenkile zeti kunye neeodolo.

Ingxelo ye-China Chain Store kunye ne-Franchise Association ibonisa ukuba amandla okuthenga aphezulu abathengi kunye nemfuno yabathengi yeempawu kunye nomgangatho yinto ebalulekileyo ekuphuhliseni iziselo zeti entsha.

"Iiti ezininzi zobisi ezazifudula zithandwa zalungiswa ngokubilisa umgubo weti, icreamer, kunye nesiraphu. Ngokuphuculwa kwemigangatho yokuphila, imfuno yabathengi yokhuseleko lokutya kunye nomgangatho iyaqhubeka nokukhula, nto leyo eye yaba lutshintsho olubalulekileyo ekuphuhliseni ukutya. iziselo zeti."Wang Jingyuan, umseki we-LINLEE brand, egxile kwiti entsha ye-lemon, uthe.

Ngaphambili, phantse bekungekho ntengiso yeti kubantu abancinci abanamandla okusebenzisa kunye nokusukela izinto ezintsha kunye nokwahluka, utshilo uZhang Yufeng, umlawuli wobudlelwane boluntu kwiti yeNaixue.

Abahlalutyi be-iiMedia Consulting bathi xa kuthelekiswa neti yobisi lwesintu kunye nezinye iziselo, iziselo ezitsha ezishushu ziye zaphuculwa kwaye zahlaziywa ekukhetheni izinto ezikrwada, inkqubo yokuvelisa, ifom yokubonisa, kunye nokusebenza kophawu kwiminyaka yakutshanje, ehambelana kakhulu nokusetyenziswa kwemveliso. abantu abatsha namhlanje.Isibheno kunye nencasa yobuhle.

Umzekelo, ukuze ulungelelanise nendlela yangoku yabathengi abalandela ukutya kwendalo kunye nokunempilo, iintlobo ezininzi zeziphuzo zeti entsha ziye zazisa izithako ezifana ne-sweeteners yendalo;zombini zigxininisa isimbo solutsha esihlekisayo nesihobe.

"Njengokusetyenziswa kobunzima bokukhanya, isiselo esitsha seti siyanelisa ukuphishekela abantu abatsha ukuphumla, ukuzonwabisa, ukwabelana ngentlalo kunye nezinye iimfuno zobomi bemihla ngemihla, kwaye uye waguquka waba ngumthwali wendlela yokuphila yanamhlanje."Umntu ofanelekileyo ophethe i-HEYTEA uthe.

Itekhnoloji yedijithali yenethiwekhi ikwanceda ukukhula ngokukhawuleza kwamashishini amatsha okusela iti.Ngokohlalutyo lwabangaphakathi kwishishini, intlawulo ye-intanethi kunye nolawulo lwedatha enkulu yenza ukuodola kwi-intanethi kube lula kwaye kukhawuleze, okwenza ukuthengisa kuchaneke ngakumbi kwaye kuncangathi.

Iziselo zeti ezitsha ziye zakhuthaza isizukulwana esincinci sabathengi ukuba baqaphele inkcubeko yeti yendabuko.Ngokwembono ka-Sun Gonghe, abantu abatsha abanomdla wokusebenzisa iziselo ezitsha zeti baye bazuza ilifa lenkcubeko yeti yaseTshayina ngendlela yanamhlanje.

Inkcubeko "yesizwe" esele idumile kwiminyaka yakutshanje ingqubana neziselo ezitsha zeti ukwenza iintlantsi ezintsha.I-co-branding kunye nee-IPs ezidumileyo, ii-pop-ups ezingaxhunyiwe kwi-intanethi, ukwenza izinto zemveliso kunye nezinye iindlela zokudlala zolutsha, ngelixa usomeleza isitayile sohlobo, ikwavumela iibrendi zeti ukuba ziqhubeke nokwaphula isangqa, ziphucula imvakalelo yabathengi yokutsha kunye namava.